We will analyze the key methods, techniques and rules that will help form, restore or increase audience trust.
Ease of use and nice design
The expression "we meet by clothes" applies to almost all areas of life. Online stores are no exception. Clear and beautiful sites have a visitor, make them want to see the product, are associated with high quality products and a decent level of service.
The site design should be modern. Explosive colors, funny icons and emoji, funny animations are no longer relevant. Such sites are perceived as cheap and frivolous, which forms the appropriate attitude of the audience articles.abilogic.com/476759/pros-cons-wooden-watches.html. If the design of the resource is characterized by such outdated features, it is worth revising it and redesigning it.
Experts recommend using the following trends:
flat design concept;
minimalism without heavy layouts and pretentious elements;
duplex - design within two color shades;
soft multi-tone gradients;
brutal style with square and rectangular shapes;
pure white tones, pastel backgrounds contrasting with bright buttons and images;
an ideal interface that anticipates the user's reaction, expectations and needs;
large photographs expanded to full screen;
The usability of the site is assessed by the structure of the menu and controls, the formats for presenting important information, loading speed, and ease of navigation. All these criteria are united by one concept - usability. The quality and comfort of user interaction with the resource depends on it.
Like poor design, poor navigation and an awkward interface alienate visitors samuelmag.nethouse.me/posts/wooden-watch-respectful-nature and reduce the level of trust in the company.
In order to improve usability, you need to:
apply the principles of visual hierarchy;
optimize the main page - add a slogan, logo, greeting, great offers, an overview of the site's content, visual cues for further actions;
divide information into logical blocks, structure texts;
organize high-quality navigation - a simple and obvious menu, sub-items and labels, graphic elements with text descriptions, thematic linking.
High quality visual
Most users are almost always focused on photo and video content. Visual information is perceived an order of magnitude better than textual information. Therefore, it is important to post high-quality, if possible, original images on the site.